Lub Ob Hlis 24, 2026
Raws li ob tsab ntawv ceeb toom tsis ntev los no los ntawm Omdia tau tshaj tawm ua ntej lub hli no, cov lag luam smartphone hauv Latin America thiab Middle East (tsis suav nrog Turkey) ob leeg pom kev loj hlob hauv 2025.
Rau Latin America, tag nrho cov khoom xa tuaj ntawm lub xov tooj smartphone tau ntaus cov ntaub ntawv 140.5 lab units rau tag nrho lub xyoo, nce 3% ntawm xyoo dhau los. Lub quarter thib plaub tau muaj zog tshwj xeeb, nrog 37 lab units xa tawm - yog qhov tshiab tag nrho - lub sijhawm siab rau ib lub hlis twg hauv cheeb tsam, nce 12% (lossis 13% hauv qee cov duab sib npaug) xyoo - dhau - xyoo.
Samsung nyob twj ywm nyob rau hauv tus thawj coj tag nrho, txawm hais tias Honour sawv tawm nrog loj heev 48% dhia hauv kev xa khoom xyoo tas los, nce mus rau qhov thib plaub ntawm cov neeg muag khoom. Thaum tawg los ntawm lub teb chaws, feem ntau cov lag luam tseem ceeb ua tau zoo, tab sis Mexico yog qhov outlier nrog kev poob qis.
Tshaj nyob rau hauv Middle East (tsis suav nrog Qaib Cov Txwv), kev xa khoom mus txog 54.8 lab units rau xyoo 2025, ua rau 13% nce xyoo- dhau- xyoo. Qhov ntawd yog xyoo thib peb hauv kab hauv cheeb tsam tau loj hlob los ntawm ob tus lej. Q4 tau kub tshwj xeeb, nrog 14.9 lab units xa tawm -nce 20% los ntawm tib lub quarter hauv 2024- thiab nws yog lub quarter thib peb ntawm kev nce ob tus lej.
Ib zaug ntxiv, Samsung tau coj lub pob nrog kev ua tau zoo (nce 41% hauv qee qhov kev hais tawm rau lub xyoo lossis lub sijhawm tseem ceeb), tab sis Honour tiag tiag nyiag cov yeeb yam nrog 94% xyoo dhau los- dhau - xyoo kev loj hlob, ua rau nws yog ib qho ntawm cov khoom lag luam zoo hauv cheeb tsam.
Ob lub lag luam tau txais txiaj ntsig los ntawm cov khoom xws li kev xav tau hloov tshiab, kev xaiv nyiaj txiag zoo dua, kev tshaj tawm kev lag luam, thiab kev txhawb nqa khoom raws caij nyoog (tshwj xeeb hauv Gulf rau Middle East). Zuag qhia tag nrho, nws zoo li cov cheeb tsam tshiab tseem tab tom tsav tsheb ntau ntawm kev lag luam smartphone lub zog, txawm tias lwm qhov chaw ntsib ntau lub taub hau.
